9 Proven Methods to Find a Winning Pain Point for Your Next Low-Cost Digital Product (So You Can Sell with Confidence)

Hey Solopreneurs,

Hope you’re building something this weekend.

If you know about low-cost product, you know they can be the play a big role in helping you establishing relationship with your audience at an affordable price.

This week I’ll breakdown how you can gather the profitable ideas so you can build your low-cost digital product in record time without wasting endless time on researching.

But first, let’s understand -

Why Some Digital Products Sell Like Crazy—And Others Flop

You’ve spent weeks (maybe months) creating your digital product.

You launch it, share it on social media, send a few emails… and nothing happens.

No sales, no engagement, just silence.

Why? Because your product isn’t solving a pain point people care about enough to pay for.

That’s what this newsletter is about: how to find a pain point so pressing that your audience can’t ignore your product.

By the end, you’ll have 10 proven methods to uncover a pain point that guarantees demand—so you never launch to crickets again.

Why Most Course Creators & Solopreneurs Get This Wrong

We’ve all heard the phrase, “Find a problem and solve it.” But most people take a flawed approach:

• They create a product first, then try to find an audience.

• They assume they know what people need, without validation.

• They pick vague problems instead of specific, urgent pain points.

The result?

A digital product that sounds good in theory but doesn’t sell in reality.

What you need is a systematic way to find and validate real pain points—the kind that make people want to buy without you having to beg.

Let’s talk about how to do that.

The Key to Unlocking a Profitable Pain Point

Now, you might be thinking: “Can’t I just ask people what they want?”

Here’s the thing: People don’t always know what they want. 

But they know what frustrates them.

They know what keeps them up at night.

They know what’s making their life harder than it needs to be.

That’s why the best way to find a winning pain point isn’t to ask, “What do you want?”—but instead, to observe, listen, and research.

Below are 10 proven methods to uncover real pain points that can make your next digital product a no-brainer purchase.

10 Proven Methods to Find a Winning Pain Point

1. Review FAQs & Competitor Reviews

Look at competitor websites, FAQs, and product reviews (especially 3-star ones).

These reveal gaps in the market and unmet needs.

Customers often voice what they wish existed or what frustrates them about current options.

2. Search Comments On Social Platform Where Your Audience Hangs Out

Look for patterns in what they struggle with or what confuses them.

Videos with high engagement usually indicate common challenges worth solving.

3. Join & Engage in Niche Communities (Reddit, Discord, Facebook Groups)

Lurking isn’t enough—ask questions, read rants, and see where people repeatedly get stuck.

Find the most upvoted posts and comments to identify recurring problems and frustrations.

4. Analyze Google Autocomplete & “People Also Ask”

Start typing a keyword in Google and see what auto-fills.

These are real searches based on common frustrations.

The “People Also Ask” section gives insight into trending questions that need solutions.

5. Browse Quora & AnswerThePublic

People ask raw, specific questions here.

Their struggles = your next product idea.

Look for questions with high engagement, as they indicate problems that many people face.

6. Talk to Past Buyers or Engaged Followers

Even short conversations can reveal why they purchased (or didn’t purchase) a similar product.

Ask them about their biggest pain points and what would make a product an easy yes for them.

7. Check Product Review Sites (G2, Capterra, AppSumo, Amazon Reviews)

Look for recurring complaints, feature requests, or frustrations with existing solutions.

If multiple customers mention the same issue, it’s a clear pain point that needs solving.

8. Run a Quick Poll or Survey

Even with a small audience, a simple survey can confirm if a problem is worth solving.

Ask people what their biggest struggle is and let them vote on what matters most to them.

9. Use AI-Powered Search Tools (ChatGPT, Perplexity, Glasp, etc.)

Summarize trends, extract common pain points, and uncover hidden problems using AI.

These tools can process large amounts of content quickly and highlight key patterns in your industry.

How This Changes Everything

Once you start observing real problems instead of assuming them, everything shifts:

✅ Your product idea is based on real demand—not just a guess.

✅ Selling becomes easier because you’re solving an urgent problem.

✅ You save time by only creating what people actually want.

This is the difference between launching something people might buy vs. something people are desperate to buy.

Key Takeaways & Next Steps

• Most struggling course creators fail because they don’t solve a clear, specific pain point.

• People don’t always know what they want, but their frustrations reveal everything.

• Use these 10 research methods to find a problem so pressing that your product becomes a must-buy.

Your next step? 

Pick at least two methods from the list and start digging for insights this week. 

The sooner you validate your pain point, the sooner you can create a product that actually sells.

Got questions?

Hit reply—I’d love to hear your thoughts!

See you next week.